Family travel from Asia, for the parent who books the trip.
I'm an American mother of four (two sets of twins, 11 and 8) who has lived in Vietnam for ten years and travelled fifty countries with the kids. I make honest, funny, useful family-travel content, and my audience is the parent who researches and books the family holiday.
83K Instagram followers. 1.5M views in the last 30 days on Instagram, plus 1.4M on Facebook. 86% women, mostly 35 to 54. 72% of the audience in the US, UK, Australia and Canada. Top cities: New York, Sydney, Melbourne, London, Ho Chi Minh City. Source: Instagram Insights, updated monthly.
Who we've worked with: Taiwan Tourism (twice), Dubai Economy & Tourism, Hilton, Westin, Toyota, Huggies.
Featured in: CNN, Today, People, BBC, The Boston Globe, The Kelly Clarkson Show, Insider.
How we partner
Destination campaigns. A real family itinerary at your destination or property, delivered as dedicated reels, daily stories with booking links, a DM-delivered itinerary through our ManyChat funnel (that's how our views become planned trips), an evergreen guide on Substack and this site, and a results report by country afterwards.
Product partnerships. Gear, travel services and family brands we'd use anyway, built into the content people already come to us for: what we pack, how we fly, what survives four kids. Usage rights and paid-ad whitelisting available.
Also available: a dedicated email to our newsletter list, YouTube long-form you can embed, press bylines and interviews, giveaways and Instagram Lives.
Tell me what you're thinking
I reply to every real one within two business days. Prefer email? marissa@rafinova.com. Rates on request; I don't do gifted-only.